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Application Tool: Personal Customer Value Map
Application Tool: Return on Marketing Investment
Application Tool: Simple Life Time Value of Customers Calculator
Article: A Strong Market Culture Drives Organizational Performance and Success
Article: CEOs Take Heed - Studies Show That Market Culture Matters More Than Other Strategies
Article: Culture Drives Business Performance and Market Culture Rated the Best Driver
Article: How CEOs Can Promote a Strong Market Culture
Article: Seven Winning Tactics During a Downturn
Article: Six Steps to Becoming a Market-Focused, Profit Generator That Delivers Customer Value
Case: Allen Medical - Securing an Upturn During a Downturn
Case: Blue Shield - Marketing as a Strategic Partner
Case: Franke Group - Story of a Game Changer
Case: Speedo - Global Brand Finding New Strokes
Case: Telstra - Customer Focus Value Chain Drives Financial Gain
Course: el001- Understanding Value
Course: el002 - Uncovering Customer Needs
How-To Guide: Understanding Value
Video Interview: Charles Lawrence, General Manager, Franke
Video Interview: John Konsin, President and CEO, RS Medical
Video Interview: John Stanhope, CFO & Group Managing Director, Telstra
Video Interview: Stacey Taylor, Principal Marketing Manager, Marketing Insights & Operations, Adobe
Video Interview: Steve Newman - Global Program Director, Executive Development, Ericsson
Webcast: Celebrity Leadership
Webcast: Competitive Intelligence - Know Thine Enemy
Webcast: Marketing ROI
Webcast: Strategy From the Outside In
Webcast: Syncing Sales + Marketing
Webcast: The Customer Culture
White Paper: How Important Are Market Driven Behaviors to Firm Performance?
White Paper: How To Create A Customer Focus Mindset
White Paper: What CEOs, Directors and Decision Makers Need to Know and Do About Profit Trends
White Paper: What HR Executives Need to Know and Do About Profit Trends
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Active Customer Listening
Uncovering Customer Needs
Understanding your Customer's Social Style
Constantly Monitoring and Improving the Value for Customers
Developing your customer influencing skills
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